Over 20 years, WordPress has introduced numerous updates and improved features with every new version.
Nearly 43% of the websites in the entire globe are made with WordPress. So, they already have a great user base currently. The numbers are still increasing as WordPress announces new features to keep developers up-to-date with the current trends. They always followed trends and satisfied customers by delivering better than they predicted. Meanwhile, non-tech users can use this CMS to build websites without stuck in trouble.
In the past, version 5.0 of WordPress was one of the biggest updates ever announced. Since then, the users of WordPress escalated.
Developers nowadays eagerly wait for new WordPress updates as they always add something impressive according to present trends in the technology.
Let's move to the latest WordPress trends and predictions that can take place in 2024.
WordPress Trends & Predictions - 2024
Augmented Reality (AR) and Virtual Reality (VR)
In the realm of AI (Artificial intelligence) development, we can predict that users of AR and VR will increase. AR and VR have the potential to impact WordPress trends in upcoming years.
Meta is a live version representing how impressive and impactful AR and VR can be.
Let's break out the benefits of both technologies
- AR can help enhance user experience on the website. AR plugins and themes on the WordPress website allow the interactive creation of content and products. As an example, it can provide a 3D view of products like shoes and cars. In the context of WordPress trends, this could translate to websites offering AR-based navigation for events, campuses, or large online marketplaces.
- VR can change the way people purchase products from online stores. It can provide virtual tours of spaces like tourist places or interiors of buildings, malls, and many more. WordPress with updated AR and VR will enrich the experience.
Voice Search Optimization
Voice search optimization is a critical aspect of modern SEO, and it's likely to continue growing in importance within the WordPress trends for 2024.
In 2024, WordPress websites will need to understand and respond to natural language queries. This involves optimizing content for conversational keywords and using structured data to help search engines interpret the context of your content better.
Keep an eye on voice search plugins and integrations that may emerge for WordPress. These can simplify voice search optimization by providing tools for schema markup, FAQ content, and other voice-related SEO elements.
Retro Menu
Who doesn’t love nostalgia? Marketing expert Claire Jarrett of Jarrett Digital Ltd says, “A retro (or rather nostalgic) navigational menu is definitely one of the most common trends that only started to pop up more and more in the past few weeks. We actually use it on two of our recently developed landing pages (WordPress) with great CTR.”
Nostalgic design
Owner and CEO Mark Valderrama from Aquarium Store Depot also predicts a return to retro this year.
“Expect that everything, from social media postings and advertisements to landing sites and packaging, will have a warm, reassuring tone in the new year.”
“Google, Later, Figma, and even MTV have used this vibrant, nostalgic sketch style to create social media images,” says Valderrama. “This style in graphic design is causing a stir as it modernizes the tried-and-true graphics of the past.”
Micro-interaction
Every little bit counts. Manzano describes micro-interactions as “small, interactive elements that can enhance the user experience on a website. These can include things like hover effects, drop-down menus, and animated buttons.”
Manzano tells us that “by adding micro-interactions to your WordPress website, you can make it more engaging and user-friendly.”
Ronald Ander, CEO of SEOAnt, thinks we’ll see a lot more micro-interactions in 2023. Ander says this trend is expected to be used heavily, specifically “in things such as moving icons on the homepage and text or images that change size or perform a quick action.”
Automation
Automation decreases many unnecessary extra efforts and makes work effortless. One just needs to automate their workflow by investing some practical time in it. Automation in website development and some optimization help you focus on other important tasks that are more crucial.
Michael Miller, CEO of VPNOnline.com said “The biggest change we're going to see in WordPress is a move toward even more automation. With tools like WP Smush Pro and Google AMP, it's easier than ever to make sure your sites are optimized for mobile and search engines.”
Security: More secure than before
WordPress has been providing securities since it started. But, providing updates and creating firewalls according to the present powerful advancement is essential.
“As WordPress continues to experience increased user growth, so too does its exposure to malicious actors attempting to gain access to your website. In light of this, proper security considerations need to be taken when utilizing WordPress,” adds Jameson.
“Plugins like Wordfence, Jetpack, and Sucuri can provide an additional layer of protection on top of any existing measures already established,” says Jameson.
“These plugins have been designed specifically with the purpose of keeping malicious actors away from WordPress sites and helping keep sensitive information secure. With these tools in place, you can trust that your WordPress website is safe and secure against potential threats.”
Final Thoughts
In conclusion, the world of WordPress is poised for exciting transformations in 2024. As we embark on this journey, it's evident that the ecosystem is embracing cutting-edge technologies, better user experiences, and more efficient content management. With the growing importance of mobile optimization, the rise of voice search, and the ever-increasing focus on security, WordPress users must stay ahead of the curve.
Furthermore, the synergy between WordPress and HubSpot is set to redefine the way businesses manage their digital presence and marketing strategies. The HubSpot to WordPress Migration is an integral part of this evolution, enabling smoother transitions, enhanced user experiences, and broader opportunities for online success.
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